chdventures
CELEBRATING
In 2021, work began on an online archive that would make freely available the work of celebrated advertising man Jeremy Bullmore as he retired from the global marketing services company, WPP. Best of Bullmore is for advertising and marketing people, as well as students, researchers, historians and indeed anybody who values wit, wisdom and incisive intelligence.
Jeremy – described by industry bible Campaign as “adland’s greatest philosopher” – started his career at J. Walter Thompson London as a copywriter, left as agency Chairman, then worked within WPP for 33 years. He was everything that made JWT special and his creativity was channelled into brilliant words. His CV includes work for flourishing brands like Guinness and Mr Kipling, books, journalism, writing for television, public speaking, non-executive roles with WPP, Guardian Media Group and more. A career that spanned the launch of commercial television in the UK and the arrival of the internet age has been distilled here – with great difficulty, there is just too much brilliant material – into four main sections: Brands, Research, People and Communications.
Jeremy died at home in London on 4 January 2023.
At my prep school I was invariably top of everything in English composition, grammar and spelling; and bottom of everything in mathematics.
Strengthening Stakeholder Relationships
We appreciate the need for good ethical behaviour, such as honesty, transparency, and adherence to agreed-upon terms, this helps build trust between the parties and fosters a strong working relationship, which is essential for our mutual success. By maintaining an ethical approach, we ensure a collaborative environment where we can effectively work together towards shared goals.
Investment Decision-Making
We adhere to ethical principles to help us avoid conflicts of interest, biased decision-making, and potential legal issues. This ensures we protect our reputation and investment and ensures that we make well-informed decisions based on the company’s and our stakeholders’ best interests.
Fostering Positive Company Culture
Ethical behaviour sets the tone for the company culture of all our brands. By setting an example and promoting ethical values, we help create a positive work environment where employees feel valued, engaged, and motivated to perform at their best. This, in turn, contributes to increased productivity, innovation, and overall business success.
Ensuring Long-term Sustainability
We appreciate the importance of corporate social responsibility (CSR) and believe sustainability cannot be overstated. We will always exhibit good ethical behaviour in all our practices and encourage all our brands to adopt CSR practices, leading to positive social and environmental impacts. These practices not only help build a positive brand image but also contribute to the long-term sustainability and success of our business.
Good ethical behaviour is a crucial element for our business. By adopting a strong ethical stance, we build trust with all out stakeholders which in turn positively impacts our decision-making processes, foster positive company culture, and contributes to long-term business success.
We avoid investing in activities or industries that conflict with our core values and principles. The following are some areas that steer clear of:
Unethical Practices
We avoid investing in companies or ventures that engage in unethical practices, such as child labour, human rights violations, or environmental harm.
We refrain from supporting industries associated with harmful products like tobacco, weapons, or addictive substances.
Environmental Harm
We prioritize sustainability and environmental responsibility. We avoid investing in companies that contribute to pollution, deforestation, or climate change.
Industries like fossil fuels, intensive agriculture, or mining may be avoided due to their negative impact on the environment. Labour Exploitation:
We steer clear of companies that exploit workers by paying low wages, violating labour laws, or maintaining unsafe working conditions. Sweatshops, companies with poor labour practices, and those that disregard workers’ rights are typically avoided.
Animal Cruelty
We avoid investing in industries that harm animals or engage in practices like animal testing, factory farming, or wildlife exploitation. We support cruelty-free products and sustainable practices.
Social Injustice
We refrain from investing in ventures that perpetuate social inequality, discrimination, or injustice.
We avoid industries associated with discriminatory practices or those that harm marginalized communities.
High-Risk Speculation
We tend to avoid speculative investments that prioritize short-term gains over long-term stability.
High-risk ventures without clear ethical alignment may not be favoured.
The above are a short summarise version of our core values … ultimately, we aim to create positive impact while avoiding harm to people, the planet, and animals.
